Tin Pins Trading Card strategy to segment, then target through promotion, was both a success and disaster for the company in the 1930s. Although much was known about the public's buying habits, their perception of consumerism in an age where up to 80% of sales were made face to face, 60% of household items were often hand made, or included hand made parts, and a disastrous 70% were a once in a lifetime purchase, little was understood about the unconscious guilt driven and pleasure seeking motives for non essential and luxury goods. For a company based on a six month 'concept to sales floor' time frame, and an even more radical two year product life span, this was an age that, to the Tin Pin Board of Directors, seemed mired in the languid quicksand of sensible, quality based trade. A nightmare for the intended 'buy now, buy later' philosophy they expected to drop surreptitiously into civilisation's Martini
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